Person wearing a white hoodie with their hands in their pockets, with the phrase 'Back to Basics' appearing over the image in large black letters, highlighting a simple and minimalist style.
Minimal
Year
2020
Client
Minimal
Contents
Branding
Design partner
Pablo Ramos

EN

Minimal is a brand dedicated to producing basic clothing for all ages, offering functional and high-quality garments. In this project, a logo was designed to reflect the simplicity and minimalism that define the brand. The design was created to be clean and versatile, easily adaptable to various uses while aligning with Minimal’s core values.

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ES

Minimal es una marca dedicada a la fabricación de prendas básicas para todas las edades, ofreciendo prendas funcionales y de alta calidad. En este proyecto, se diseñó un logotipo que refleja la simplicidad y el minimalismo característicos de la marca. El diseño fue concebido para ser limpio y versátil, adaptándose fácilmente a diversos usos, mientras se alinea con los valores fundamentales de Minimal.

BACK
Image divided into two sections: on the left, a green background with a circle of white dots arranged around the center, and on the right, a row of t-shirts hanging on black hangers, highlighting one garment with the 'Minimal' tag.
Several wooden hangers holding green t-shirts hung on a bar, with a minimalist design. In the center of the image, a green box appears with the 'Minimal' brand logo.
Image of a light blue children’s t-shirt on a beige background. The t-shirt has a hang tag in the center that includes the 'Minimal' logo along with size and composition information.
Dark green paper bag with the 'Minimal' logo in white centered on the front. At the bottom of the bag, the text reads: 'Made with ♥ in Cuenca-Ecuador. Est. 2020'. The bag is placed on a light green background.
A pair of white socks folded and wrapped in a minimalist brown cardboard package, with a black label showing the 'minimal' brand logo. The background is light beige, highlighting the product's simple and elegant style.
Image divided into two parts: on the left, a pair of glasses on a table next to a white t-shirt with a tag that says 'Minimal, Made with ♥ in Cuenca - Ecuador.' On the right, over a green background, the stylized text 'in!' in minimalist white typography.
Person wearing a white hoodie with their hands in their pockets, with the phrase 'Back to Basics' appearing over the image in large black letters, highlighting a simple and minimalist style.
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• BRANDING • WEB • TYPOGRAPHY • MOTION • EDITORIAL • PACKAGING • ART DIRECTION • GRAPHIC DESIGN • BRANDING • WEB • TYPOGRAPHY • MOTION • EDITORIAL • PACKAGING • ART DIRECTION • GRAPHIC DESIGN

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Art Direction
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